“Will anyone buy that?”

This is a question that comes up frequently when I talk to new clients about their core offer.

See, deep down, most of us do know what value we really want to offer to others.  If we’re courageous enough to go into our hearts and have a good look around, we know we want to help others with their relationships, or with their intuitive development, or with the organization of their closets, or with their optimal nutrition.  We know.

And we also know how we would most love to deliver that value – whether that’s through private in-person sessions, or mastermind groups, or digital products, or teleclasses, or continuity programs.

The possibilities are endless … but if we get totally honest with ourselves, we DO know what we want to offer, and in what format.

So why aren’t we getting on with it?

Most of the time, it’s because of that question. “Will anyone buy that?”

On the surface, this question is about whether we can truly make a living doing that thing that’s in our hearts.

It’s a terribly disempowering question.  Too many entrepreneurs base their business not on what’s authentically in their hearts, but on what they think people will buy.

The problem is that we can’t possibly know what people will buy.  And by basing our business on our perception of other people’s opinions, we take ourselves out of our purpose, out of our authenticity, and out of everything that makes abundance truly flow.

“Will anyone buy that?” is the wrong question to ask.

If you communicate the value of what you offer effectively … then OF COURSE someone will buy what you’re offering.

If we dig a little deeper, we find that this question “Will anyone buy that?” is not a money question at all.

Dig a little deeper, and you’ll find that the real question is: “If I put my heart and soul on a silver platter for all the world to see … if I put what’s most precious to me, my innate value, my passion, my purpose, and offer it to the world … what if the world doesn’t think I’m valuable?”

There’s a deeper reason we don’t offer the products and services that are really in our hearts.  We’re terrified of rejection.  We don’t want the Universe to break our hearts.  We don’t want, under any circumstances, to have that secret vision we have of our sacred, purposeful value negated.

It feels far safer to default to products and services that seem more “sellable” or that seem like they have a “proven” track record.  Unfortunately, for highly conscious entrepreneurs, the key to abundance is standing in our authentic self-expression.  By basing our business on anything other than what is truly authentic, we actually hinder the flow of money … and what we most fear becomes a reality.  No-one buys our “stuff.”  But that’s because it’s not really our authentic, purposeful “stuff.”

As we come into 2012, offering anything less than what’s 100% authentic to our Soul Purpose and our heart’s desires just won’t cut it.

If you could offer ANYTHING of value to others, in ANY format, in exchange for for money … what would it be?

Dig deep.  Do it.

Blessings,
Andrea

Filed under: Manifest Money • Money and Spirituality • Releasing Limiting Beliefs

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